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T

МОЛОДЫЕ И ВЛЮБЛЕННЫЕ: 

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рэпер Flesh и его девушка Аделина — о хейтерах, соцсетях и поколении Z


Паша и Аделина познакомились, когда ему было 21, а ей — 16. Через два года они начали встречаться, а чуть позже — и жить вместе. Они не боятся обсуждать проблемы вслух, прислушиваются друг к другу и знают, кем себя видят через десять лет, — и своим примером опровергают многочисленные исследования социологов про поколение Z. Вокруг двадцатилетних сегодня действительно сформировалось множество стереотипов — что у них нет амбиций, что они не могут жить без интернета и слишком подвержены чужому влиянию. В партнерском материале с CALVIN KLEIN JEANS мы решили выяснить, что из этого правда, а что — домыслы. Итак, от лица двадцатилетних — про двадцатилетних — говорят рэпер Flesh и его девушка Аделина Климова.

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Сегодняшние 20-летние: активные, дерзкие, влюбленные. Сегодняшние 20-летние: активные, дерзкие, влюбленные. Сегодняшние 20-летние: активные, дерзкие, влюбленные.

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ПАША FLESH


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Мне кажется, современная молодежь больше готова к экспериментам, больше стремится к независимости. Я сам съехал от родителей в 17 лет. Сначала год жил один в родном Екатеринбурге, потом уехал в Питер, поступил на учебу, пожил три года и перебрался в Москву.

Если бы я приехал сюда в поисках работы или просто учиться, мне бы точно было тяжело. Здесь люди такие... агрессивные, что ли. У меня друзья в основном из регионов, из родного Урала, Чебоксар — мне с ними легко, и у нас много общих тем. Мне повезло, что перед Москвой я сначала пожил в Питере — это такой мостик перед полноценной жизнью в большом городе. Только у Питера минус: там невозможно заниматься творчеством — пока едешь на студию, случайно зависаешь в центре, слушаешь музыку, тусуешься и домой только через десять дней возвращаешься. Хорошо, что есть Москва: холодная, дорогая, никуда не хочется идти. Сидишь и работаешь, поэтому здесь получается и себя реализовать, и заработать денег. Да, мне здесь одиноко и холодно, но здесь моя продуктивность.


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Куртка-бомбер, Calvin Klein Jeans, 18 100 рублей


АДЕЛИНА КЛИМОВА

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Я довольно рано начала самостоятельную жизнь: в 17 лет я жила практически на два города — то училась в родной Уфе, то ездила к Паше сначала в Питер, а потом в Москву. Когда мне исполнилось 18, мы съехались окончательно и сейчас живем вместе в Москве. Не могу сказать, что люди здесь сильно отличаются. Большинство все равно приезжие. Кого ни спроси, ты вряд ли услышишь в ответ: «Я родился в Москве».


Рубашка, Calvin Klein Jeans,
11 000 рублей


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Поколение Z, интернет и соцсети.  Поколение Z, интернет и соцсети.  Поколение Z, интернет и соцсети.  Поколение Z, интернет и соцсети.  

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<script async src="https://cdn.viqeo.tv/js/vq_starter.js"></script> <div style="width:100%;height:0;position:relative;padding-bottom: 178%;display: inline-block;" class="viqeo-embed viqeo-vertical viqeo-embed--7feef0f48a3b53b2d52d" data-vnd="7feef0f48a3b53b2d52d" data-profile="480" data-aspectRatio="1.7763157894736843"> <iframe src="https://cdn.viqeo.tv/embed/?vid=7feef0f48a3b53b2d52d" width="100%" height="100%" style="position:absolute;" frameBorder="0" allowFullScreen></iframe> </div>
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Я никогда не стеснялся проявлять активность в общении с противоположным полом. Я спокойно могу подойти и познакомиться с девушкой или написать ей: «Как дела, что делаешь, пошли гулять сегодня?» С Аделиной так и было: я увидел ее в первом ряду на своем концерте и сразу запомнил. Чем-то она меня зацепила. Через какое-то время я начал ей писать, и мы стали общаться и встречаться.

Людям нравится, когда мы где-то появляемся вместе. У пар тоже бывают свои фанаты, мне кажется, это классно. Хотя иногда доходит до абсурдного: один раз не появимся вместе, и все пишут: «Ой, а вы что, расстались?» Или начинают следить, когда мы в последний раз выкладывали совместные фотографии или почему не лайкаем друг друга.

Я не считаю, что нынешние двадцатилетние боятся отношений и не интересуются сексом. По крайней мере, в моем окружении это не так. Может, в Москве подростки более скованные, они меньше показывают свои эмоции — это заметно даже по концертам. В регионах молодежь более открытая.


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Джинсы, Calvin Klein Jeans, 12 500 рублей


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С Пашей мы общаемся в режиме 24/7. Допустим, что-то случилось — и мы сразу поворачиваемся к друг другу и говорим одновременно: «Ты представляешь?!» Во-вторых, мы оба Водолеи, у нас буквально звезды сошлись — мы не можем не разговаривать. Если мне что-то неприятно и не нравится, я всегда это скажу, и мы обсудим и придем к общему мнению.

Паша проводит очень много времени в интернете. Открывает глаза — и сразу в экран. Смотрит новости, проверяет почту, потом встает — и за компьютер. Отнимать гаджеты у него не пытаюсь: он работает, я уважаю его личное пространство и не мешаю.


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Ремень, Calvin Klein Jeans, 7 000 рублей


Мне нравится жить в онлайне. Мне удобно и комфортно общаться в сети, в том числе с друзьями: мы создаем конференции по FaceTime или в WhatsApp и обсуждаем, что хотим, хотя раньше для этого встречались в реале. Мне кажется, у онлайна есть главный плюс: ты можешь оставаться на связи с большим количеством людей, даже если у тебя нет настроения разговаривать.

Конечно, есть минусы. В первую очередь это хейтеры. Мне очень сложно сдерживать себя и не реагировать на негатив — меня это задевает. У меня с детства так: не могу не ответить, если мне предъявляют какие-то претензии и переходят на личности.

Справляться мне помогает Аделина и друзья. Аделина вообще мой личный психотерапевт. Мы все проговариваем и обсуждаем. И в этом смысле я не согласен, что нынешние 20-летние замалчивают проблемы и закрываются. Все мои друзья-ровесники состоят в отношениях и делятся всем со своими девушками.


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Пуховик, Calvin Klein Jeans, 30 800 рублей


Хейтеры, инфлюенсеры, отношения.  Хейтеры, инфлюенсеры, отношения.  Хейтеры, инфлюенсеры, отношения.  Хейтеры, инфлюенсеры, отношения.  

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Я спокойно и честно могу сказать Паше, если мне не нравится его трек. Но я стараюсь критиковать по делу, а не из-за того, что у меня плохое настроение — вот так у меня не бывает.


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Родители меня полностью поддерживают в музыке. Оба современные, ходят на мои концерты, пользуются инстаграмом. Папа вообще в теме — иногда скидывает мне новости из музыкальной индустрии раньше, чем я сам о них узнаю. Он даже с рэперским сленгом знаком — спокойно ответит, например, что такое «флексить». К нему даже подходят на концертах и фоткаются с ним.

У меня на концертах много молодежи, средний возраст — от 14 до 20 лет. Иногда приходят совсем юные, 12-летние, вместе с родителями. Но больше всего 16-летних подростков, которые любят послэмиться и разнести клуб в щепки, устроить какой-нибудь треш. У меня есть фанат, который вместе с сестрой ходит на все мои концерты. Они там всей семьей слушают. У него все аватарки с моими фотками. Его даже мои мама с папой знают, они дружат во «ВКонтакте». Я ему уже говорю, что бесплатно дам проходку, ты только приходи. Еще один паренек постоянно приходит в мой подъезд и тусуется на общем балконе с друзьями. У меня весь подъезд был изрисован посланиями, пришлось все закрашивать.

Мне приятно, когда фанаты мне подражают, смотрят, как одеваюсь, и узнают новые для себя бренды. В своих последних клипах я начал надевать классические вещи и на последнем московском концерте заметил, что несколько парней пришли в беретах.

Я не могу сказать, что я самовыражаюсь через одежду — я все-таки пытаюсь делать это с помощью музыки. Для меня стиль — это прежде всего про самоощущение. Я не могу писать тексты, сидя в домашних шортах, футболке и босиком. Ничего крутого так не выйдет. Я всегда сочиняю в одежде и кроссовках, в которых вышел бы в клуб, мне так комфортно, так я могу прочувствовать энергию. Иногда я специально наряжаюсь, чтобы настроиться на тусовку, — когда я понимаю, что вот-вот сольюсь, одежда мне дает некий стимул выйти тусоваться. Но я не шмоточник: из кучи пар штанов и джинсов всегда выберу любимые.


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Джемпер, Calvin Klein Jeans, 11 000 рублей


Это правда. Паша не может надеть домашние шорты и халат и в таком виде пойти записываться. Он обязательно наденет классные штаны, кепку, худи и обязательно белые носки.

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<script async src="https://cdn.viqeo.tv/js/vq_starter.js"></script> <div style="width:100%;height:0;position:relative;padding-bottom: 178%;display: inline-block;" class="viqeo-embed viqeo-vertical viqeo-embed--249a517ea1fa8ce49a70" data-vnd="249a517ea1fa8ce49a70" data-profile="480" data-aspectRatio="1.7763157894736843"> <iframe src="https://cdn.viqeo.tv/embed/?vid=249a517ea1fa8ce49a70" width="100%" height="100%" style="position:absolute;" frameBorder="0" allowFullScreen></iframe> </div>
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Худи, Calvin Klein Jeans, 8 600 рублей


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Вещи я выбираю сам, Аделина помогает, когда я сомневаюсь между двумя вещами. И клипы мы стилизуем сами — придумываем себе образы, собираем луки в магазинах. Пытались работать со стилистами, но в итоге все равно все делаем сами.

В плане стиля всегда интересно следить за A$AP Rocky, причем я сейчас говорю не только про одежду и коллаборации с брендами, а про стиль в целом — эстетика и визуальные решения в его клипах завораживают. Если говорить про музыку, то здесь мне на Трэвиса Скотта интереснее смотреть.


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Ролевая модель для меня — Кайли Дженнер. Ей всего 22, а она уже столько всего добилась. У нее есть прелестный ребенок, мужчина, популярный косметический бренд. Она успешна во всем, это круто, мне кажется, тут есть чем гордиться.

А еще Кайли Дженнер проделала огромную работу над собой в плане внешности. Мне это знакомо. Однажды меня спросили: «Тебе что, нос сломали?» И все, у меня появился огромный комплекс. За одним комплексом последовали и другие. Я считала себя непривлекательной и даже страшной. Ничего не помогало: ни поддержка близких, ни слова Паши, что я красивая. Мне хотелось переделать себя полностью. Мне только недавно удалось принять себя, понять, что я нормальная. Потребовалась огромная работа над собой. Сейчас я довольна своей внешностью на 97 процентов.


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Штаны, Calvin Klein Jeans, 11 00 рублей


Мне нравится экспериментировать, и я постоянно в поиске. Например, выпускаю песню, она мне очень нравится, а через три дня пишу новую и думаю: тот трек — фигня. Тут же хочется все удалить, но я понимаю, что мне это только навредит. Было время, когда я писал треки на потоке, нащупывая стиль, максимально быстро и легко, поэтому у меня куча материала, есть клипы и альбомы, которые я годами не пересматриваю и не переслушиваю.

Да, у меня довольно часто случаются релизы — раз в полгода-год. Но кто-то делает это еще чаще. Мне нравится продуктивность Face — за последние года полтора он, кажется, альбома три выпустил. Мне кажется, это нормальная продуктивность, чтобы постоянно быть на слуху.


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Лонгслив, Calvin Klein Jeans, 5 500 рублей

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Мои любимые Пашины песни — «Колеса любви», «Забери меня», «Токио дрифт», и самая любимая — Flaco Freestyle. Мы недавно вспоминали некоторые треки, считали и удивились, сколько лет уже Паша на слуху.


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Стиль как способ самовыражения.  Стиль как способ самовыражения.  Стиль как способ самовыражения.  Стиль как способ самовыражения.  

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Да, когда я отправился в свой первый тур и получил свой первый миллион просмотров, артисты еще даже не загружали музыку в Apple Music и не было такого бума диджитал-стриминга. Мы даже пластинки не выпускали — просто заливали альбомы на «Яндекс.Диск и «ВКонтакте» и ничего с этого не зарабатывали, вообще ничего, только на концертах.

Для меня в первую очередь важно самовыражение, важно быть услышанным. Я уверен, что через десять лет мои треки будут по-прежнему стримить. Помимо музыки, хотел бы попробовать себя в сфере кино и режиссуры. Может быть, выпущу экспериментальный электронный альбом — меня в последнее время тянет на электронщину.


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Парка, Calvin Klein Jeans, 30 800 рублей


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Любовь я уже нашла, поэтому мне сейчас важнее всего самореализация, а потом карьера. Хочется развиваться в дизайне одежды — мне это очень интересно. Я сейчас понемногу шью, что-то рисую, кастомизирую Паше некоторые вещи. В будущем хочется создать собственный бренд одежды.

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Джемпер, Calvin Klein Jeans, 11 800 рублей


Двадцатилетние — про поиск себя, самореализацию и карьеру.  Двадцатилетние — про поиск себя, самореализацию и карьеру.  Двадцатилетние — про поиск себя, самореализацию и карьеру.  

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Фотографии предоставлены BNS group

Видео, фото — Есения Арасланова @eseniyaa

Макияж — Saint Beauty Club @saint_beauty_club, @kurtak_off_

Волосы — @mariavaryasova

Выражаем благодарность ресторану «Жаровня» (@zharovnya)

за помощь в организации съемки.


Идея: Алена Анюхина

Арт-дирекшн: Настя Полетаева

Дизайнер: Саша Анипченко

Текст: Жанель Куандыкова

Менеджер проекта: Роман Рык


Адреса магазинов CALVIN KLEIN JEANS


ТД ГУМ

Москва, Красная площадь, д. 3

+7 (495) 980-65-95


ТРЦ Европейский

Москва, площадь Киевского вокзала, д. 2

+7 (495) 980-91-08

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