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Ограничения — стимул для творчества: решение задач с помощью HONOR 30 Pro+

Пандемийный кризис ощутимо сказался на индустрии моды и подтолкнул к созданию оригинальных съемок. Ограничения — стимул для творческого мышления. Реализовать задуманное поможет HONOR 30 Pro+. Смартфон снимает в любых условиях и имеет лаконичный дизайн, который впишется в любой образ. Совместно с HONOR и локальными брендами Red September, ROMA UVAROV DESIGN и into|into мы проверили смартфон в деле.

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РОМА УВАРОВ

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ROMA UVAROV DESIGN

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Теперь мы живем в метамодерне, где люди ищут искренность и человечность. Гипертрофированность постепенно уходит, но ее отголоски остаются и в минимализме. Для нас пандемия не стала сигналом для переоценки ценностей — мы всегда выступали за осознанный подход и против излишнего потребления. ROMA UVAROV DESIGN — это скорее арт-проект. Мы насыщаем одежду эмоциями, посылом и насущной социальной темой.

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Смотреть лукбук бренда ROMA UVAROV DESIGN,
снятый на HONOR 30 Pro+

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ROMA UVAROV DESIGN — это скорее арт-проект. Мы насыщаем одежду эмоциями, посылом и насущной социальной темой. Эстетике бренда присущи коллажирование и эклектичность.

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ольга васюкова

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RED SEPTEMBER

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На Red September перемены в индустрии практически не повлияли. Мы продолжаем экспериментировать, выпуская сложные вещи, где каждая коллекция — это отдельный мир, которым живет вся команда. Мой инженерный бэкграунд и интерес к философским вопросам воплощаются в необычных моделях, но мы всегда хотим, чтобы вещь была доступна для восприятия, носилась, а не пылилась без дела.

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Смотреть лукбук бренда RED SEPTEMBER,
снятый на HONOR 30 Pro+

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Будучи инженером, я люблю сложные артовые вещи — лучше передают атмосферу бренда. В целом мы абсолютно доступны. Хочется, чтобы вещь жила с человеком, а не просто висела на вешалке в гардеробе.

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инто ниило

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intoIinto

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Самоизоляция и предвкушение грядущего кризиса настораживали. Но поток заказов даже увеличился. Люди испытают потребность в красоте и материальных объектах в терапевтических целях. На эстетике моего бренда кризис не отразился. Но я ощутила нехватку творчества. Я за минимализм и красноречивую простоту. Мои работы — отклик на происходящее на фоне собственных
переживаний, исследование себя.

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Смотреть лукбук бренда intoIinto,
снятый на HONOR 30 Pro+

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Мое творчество и философские изыскания не всегда имеют отношение к моменту. Это как синтез происходящего на фоне собственных переживаний. В них я пробую отыскать ответы на собственные вопросы.

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Текст: Кирилл Астраханцев

Дизайн и верстка: Ника Добина

Продюсер: Наталья Зарипова

Редактор проекта: Алена Анюхина

Менеджер проекта: Александра Тимощук

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