T

Рэп — новый рок-н-ролл: эта замыленная фраза как нельзя лучше объясняет, что хип-хоп новой школы, родившись на стриминговых сервисах и в социальных сетях, сделал с музыкальной индустрией и поп-культурой 2010-х — полностью подмял под себя. Рэперов можно не понимать, ненавидеть, даже запрещать или просто не любить. Но эти музыканты смогли достучаться до сотен миллионов людей по всему миру, и, в общем, не так и важно, каким образом — лирика им помогла, биты, энергетика
или все сразу. 

Если какую-то музыку вдруг начала слушать вся планета, ей не нужно никакое теоретическое подкрепление, чтобы носить звание революционной. Поэтому мы в нашем специальном проекте «Новый рэп: Хедлайнеры» решили не искать объяснений, но вспомнили историю вопроса — и поговорили с 10, на наш взгляд, самым яркими музыкантами, которые двигают вперед рэп-музыку в России.

Рэп — новый рок-н-ролл: эта замыленная фраза как нельзя лучше объясняет, что хип-хоп новой школы, родившись на стриминговых сервисах и в социальных сетях, сделал с музыкальной индустрией и поп-культурой 2010-х — полностью подмял под себя. Рэперов можно не понимать, ненавидеть, даже запрещать или просто не любить. Но эти музыканты смогли достучаться до сотен миллионов людей по всему миру, и, в общем, не так и важно, каким образом — лирика им помогла, биты, энергетика
или все сразу. 

Если какую-то музыку вдруг начала слушать вся планета, ей не нужно никакое теоретическое подкрепление, чтобы носить звание революционной. Поэтому мы в нашем специальном проекте «Новый рэп: Хедлайнеры» решили не искать объяснений, но вспомнили историю вопроса — и поговорили с 10, на наш взгляд, самым яркими музыкантами, которые двигают вперед рэп-музыку в России.

Рэп — новый рок-н-ролл: эта замыленная фраза как нельзя лучше объясняет, что хип-хоп новой школы, родившись на стриминговых сервисах и в социальных сетях, сделал с музыкальной индустрией и поп-культурой 2010-х — полностью подмял под себя. Рэперов можно не понимать, ненавидеть, даже запрещать или просто не любить. Но эти музыканты смогли достучаться до сотен миллионов людей по всему миру, и, в общем, не так и важно, каким образом — лирика им помогла, биты, энергетика
или все сразу. 

Если какую-то музыку вдруг начала слушать вся планета, ей не нужно никакое теоретическое подкрепление, чтобы носить звание революционной. Поэтому мы в нашем специальном проекте «Новый рэп: Хедлайнеры» решили не искать объяснений, но вспомнили историю вопроса — и поговорили с 10, на наш взгляд, самым яркими музыкантами, которые двигают вперед рэп-музыку в России.

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Роскошь 2.0: рэперы новой школы — о том, как модные бренды стали частью их жизни
и рэп-культуры

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Премьера Esquire: первый клип виртуального рэпера Klim Eastwood на дебютный трек
«Клин Климом»

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Премьера: музыкальное видео Esquire на новый
трек «Решето»
рэпера SALUKI

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Премьера: клип Esquire на эксклюзивный сайфер Boulevard Depo, Big Baby Tape, i61, OFFMi и Батерса

Премьера: музыкальное видео Esquire на новый трек рэпера LIZER

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Премьера: музыкальное видео Esquire на новый трек рэпера 044 Rose

«Я привык брать их сзади и куда я захочу»: почему исторически рэп — это сексистская музыка

Пастель, прозрачное кружево и юбки: как рэперы меняют наше представление об одежде настоящих мужчин

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Премьера Esquire: клип OBLADAET на новый трек RACE FREESTYLE 3019

Таймлайн: история рэпа от Гарлема до красных дорожек и миллионных контрактов

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«Деньги, кэш, бабки»: почему рэперам так важно демонстрировать, что они богаты

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